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Insight tracks every piece of offline activity with a unique number - press, direct mail, TV and outdoor. All calls are automatically tied back to the marketing source, with full cost, media and cost per call metrics. Report by activity, media, size, colour or date, and refine campaign spend to drive down cost per call and boost ROI.
Meaningful and relevant filtering options can be applied to reports as required. Set date ranges, exclude repeat callers and filter out low-quality, short duration calls.
All report filtering options are visualised in a dynamic chart.
Source reporting data is available to download as Excel or CSV files for further analysis.
Data grid can be customised to show or hide additional columns as required, and all columns are sortable.
Insight joins web analytics and website calls together, which allows you to measure all conversions (on-site and calls) in the same way. Report across channels and all the way down to PPC keywords. Online revenue, cost per sale and ROI reporting includes call actions by default, with attribution applied consistently across all conversions.
Set date ranges and group result by day, week or month. Filtering allows you to include or exclude notional conversion values from revenue calculations.
All report filtering options are visualised in a dynamic chart.
Source reporting data is available to download as Excel or CSV files for further analysis.
Online performance data includes full investment and revenue values in order to provide true ROI and cost per sale values. Insight also integrates online calls into conversion reporting.
Insight's reporting framework allows you to expose channel performance - right down to the campaign, ad group and keyword level. Identify best performing keywords, ad groups and campaigns by CPA and ROI.
Set date ranges and group result by day, week or month. Filtering also allows you to include or exclude notional conversion values from revenue calculations.
All report filtering options are visualised in a dynamic chart.
Source reporting data is available to download as Excel or CSV files for further analysis.
PPC performance data allows you to drill down into PPC campaign, ad group and keywords that drive visitors to convert.
Attributing online conversion value to the appropriate channel(s) is very difficult. Agencies typically attribute conversion value to the last channel clicked, which can skew ROI reporting. Insight allows you to instantly switch between different attribution models and see how they affect channel performance.
Set date ranges and group result by day, week or month. Filtering also allows you to include or exclude notional conversion values from revenue calculations.
Switch between models to attribute the value of traditional web actions and calls across the right channel(s) according to your campaign objectives.
Call volumes will vary, but staffing levels are not normally as flexible, and poor call handling directly affects your brand. Insight's operational reporting allows you to match call centre staffing to expected call volumes, know exactly how well calls are being answered and get details of missed calls to maximise every sales opportunity.
Meaningful and relevant filtering options can be applied to reports as required. Set date ranges, exclude repeat callers and filter out low-quality, short duration calls.
All report filtering options are visualised in a dynamic chart.
Source reporting data is available to download as Excel or CSV files for further analysis.
Data grid can be customised to show or hide additional columns as required, and all columns are sortable.
Measuring performance across offline and online channels has previously only been possible by analysing different datasets using different tools. Insight provides simple, accessible reporting on all conversions (offline calls, online calls, online actions) in one place.
Reporting data spans all conversions, so web actions, offline telephone calls and online telephone calls can be reported on in a single place, eliminating double-counting and the complexities of manually merging disparate datasets.
Reporting data shows conversions from offline media and online traffic sources.
The Insight platform allows campaign-focused custom reports to be created and made available within Insight automatically. Create campaign-specific reports to measure any metric. Collaborate with your account management team to build new reports as required. Reports use the same dataset, and are available in context with all other standard reports.
Insight shows web actions, inbound calls generated from your website and inbound calls generated from offline advertising in real-time, as they happen. The real-time response report provides a single point to view this activity, together with detailed source information. Watch as response matures and gain crucial insight into channel performance and cross-channel influence.
See visitors on your site segmented by traffic source in real-time, along with detailed information about traffic sources, campaign and keywords.
See conversions of all types (online calls, offline calls and web actions) happen in real-time, with detailed infomation about the conversion source and visitor.
Knowing the source of a call is crucial if sales staff are to maximise conversions. Previously, this has only been possible with costly enterprise-level CRM / telephony system integration. Real-time inbound call management shows calls and comprehensive information about the call before it's even answered, furnishing sales staff with information they need to close a sale.
Summary details of inbounds calls are shown as they hit the call centre, normally before the phone rings. Call centre operators can see, at a glance, the overall performance of the team and interact with calls to see the status, marketing source and caller location.
In addition to displaying a real-time list of all inbound calls, operators can drill-down into a particular call to get a better understanding of the caller and the source of the call - improving the chances of a conversion.
Operators can interact with a call to see further details of the marketing source and the caller's number and location.
Call outcome and sales values can be recorded back into Insight during (or after) the call for ROI reporting.
The call handling overview tab provides call centre managers with a simple, clear and concise summary of how the call centre is performing, with dynamically-updating graphs and key performance indicators being updated in real-time.
Dynamic chart shows hourly call volume, by the traffic source of the call - across offline and online sources.
Key performance indicators show overall call centre performance.
Marketers rely on up-to-the-minute, accurate information about campaigns, artwork in progress and related correspondence. Existing collaborative tools are often unsuited to deadline-drive marketing environments. Insight provides complete visibility of all correspondence, ad creative, notifications and documents in one place.
The activity stream shows you creative needing approval, documents shared with you by your account management team, finance statements, news and many other notifications.
Touch optimised, chronological stream of all your notifications, document and updates.
The activity stream includes notifications about items of creative requiring approval, allowing you to view, download and sign-off on the creative via Insight, rather than emailing your account manager (which is often subject to delays).
All creative previews are subject to rigorous colour correction and re-sampling, ensure that the on-screen representation of the creative is a close as possible to the print or published media channel.
Approve or reject creative, add notes and alert your account management team that creative requires attention.
Every piece of advertising activity is associated with large volumes of data and supporting material. Proofs, costs, media information, dates and associated notes exist on both sides. Insight provides a dynamic, filterable booking stream which allows you to drill down and report on all bookings across the past, current and future.
Filter for bookings in the past and future, by date, status or media.
See future bookings, historical creative and creative needing your approval prior to being delivered to the media.
| Insight | Insight Pro | ||
| Free for all Accord clients | From £500 a month | ||
| General Features |  |
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| Activity stream | |
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Up to the minute notifications about all your advertising. |
| Creative approval | |
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View, download and approve creative as soon as it's ready. |
| Booking management | |
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Access all your booking activity in one place. |
| Document management | |
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Store and exchange documents with your team. |
| Invoice management | |
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Check account status, view and download invoices. |
| Agency campaign reports | |
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View and download static reports. |
| Performance Reporting |  |
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| Performance KPIs | |
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Key performance indicators for all response metrics. |
| Offline reporting | |
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Comprehensive CPC reporting. |
| Online reporting | |
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Report on all forms of online conversions. |
| PPC reporting | |
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Report on granular PPC conversion performance. |
| Online attribution | |
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Go further than "last-click" attribution. |
| Cross-channel reporting | |
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Report on cross-channel conversion performance. |
| Operational reporting | |
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Get visibility on call centre performance |
| Custom reporting | |
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Build custom campaign-focused reports. |
| Call Tracking | |
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| Online call tracking | |
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See which sources and keywords drive visitors to call. |
| Offline call tracking | |
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Track all forms of offline marketing activity. |
| Live call management | |
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See data about calls before they're answered. |
| Operational reporting | |
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Get visibility on call centre performance |
| Real Time data | |
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| Website and calls in real time | |
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Watch real-time response as it happens. |
